The printing of Kitchen Table #6: THE PIZZA ISSUE was made possible by a successfully funded Crowdfundr campaign. By working with publisher Brett Warnock as Kitchen Table’s Senior Creative Manager we put together what would become the first part of a multi-month Instagram campaign. Our goal was to build awareness of and generate contributions to the initial fundraising campaign. Later, a secondary campaign centered around the printed issue's launch and in-person launch party took over the Instagram account, but by continuing to use the same palette and fonts as well as checkerboard motifs and half-tone effects, the campaigns helped define the look and feel of Kitchen Table's 2024 Instagram feed.

In addition to the two, branded campaigns, the magazine's editorial staff filmed and posted video reels, keeping the magazine’s Instagram feed varied and fresh-looking.